International Speedway Corp. (ISC) and Sunoco have formed a multi-year partnership that will make Sunoco the fourth Founding Partner at Daytona International Speedway (DIS) as part of its historic $400 million DAYTONA Rising redevelopment project.
The DAYTONA Rising project, encompassing the Speedway’s nearly one-mile long frontstretch, will be complete by January 2016. DAYTONA Rising will transform DIS into the world’s first motorsports stadium with premium amenities and attractions.
“Sunoco is a long-time partner of ISC and we’re excited to further develop our relationship,” said ISC CEO Lesa France Kennedy. “A brand synonymous with motorsports for many years, Sunoco will continue to be a great asset across the ISC enterprise adding to the overall fan experience.”
The multi-year agreement will provide Sunoco with naming rights for one of five fan injectors. The massive, new and redesigned entry statement includes over 20,000 square feet of Sunoco engagement and fan experiences that vertically span four concourse levels. Financial terms of the agreement were not disclosed.
“This represents the next chapter of our long-term partnership with ISC,” said Sunoco Executive Vice President and Chief Marketing Officer Cynthia Archer. “ISC is taking the motorsports experience to new heights by creating a visually-compelling facility. Fans will be amazed when they see the new motorsports stadium and Sunoco’s engaging injector experience for the first time in 2016.”
Additionally, Sunoco will have branding rights for one of the fan “neighborhoods” located near its injector. A total of 11 football field-size neighborhoods will be located throughout the new frontstretch, each featuring custom bar, retail and dining areas, as well as dozens of video screens.
“We’re thrilled to welcome Sunoco as a DAYTONA Rising Founding Partner,” said Daytona International Speedway President Joie Chitwood III. “With a rich history and commitment to customers, Sunoco will enhance the race day experience for fans at the Speedway for years to come.”
Through the partnership, Sunoco continues to build its heritage in motorsports. Sunoco has served as the Official Fuel of NASCAR since 2004 and is the exclusive provider of Sunoco Green E15 racing fuel for NASCAR’s three national series: The NASCAR Sprint Cup Series, NASCAR XFINITY Series, and NASCAR Camping World Truck Series.