With access to on-the-go customers, the new app from Good Oil will help to attract new and repeat business, as well as drive in-store sales.

Good Oil Co. has partnered with OpenStore in an attempt to reach on-the-go customers.

The Indiana-based company, Good Oil, currently owns and operates 14 convenience locations throughout Indiana and Illinois under the Good To Go brand. Its already loyal customer base is sure to benefit and grow with its new mobile app and Website. Don and Dean, operators of Good Oil, have long recognized the changing environment in the gasoline service station industry.

OpenStore, the convenience industry’s leading mobile app, allows retailers to send targeted deals, coupons and messages directly to customers’ mobile phones. Good To Go’s already popular loyalty programs are completely integrated into their mobile app, eliminating the need for plastic loyalty cards. Customers can now earn rewards through their phones in addition to receiving exclusive coupons and prizes.

“Good Oil Co.’s partnership with OpenStore marks the beginning of a powerful and effective digital marketing strategy,” said CEO of OpenStore, Jason Toews, “By collaborating with OpenStore, Good Oil Company will drive in-store sales and stay in touch with customers whenever and wherever they are.”

“We pride ourselves in community involvement, integrity, and high moral standards,” said Nicole Earp, chief financial officer at Good Oil Co. “We emphasize commitment and hope to provide value to the cities and towns that have allowed us to become part of their communities. That is what this app is all about. It will have games and contests that allow us to give back to our customers. The more they use it, the more they benefit. There is no cost, only a chance to save and win.”