Target works to boost grocery sales.

Target has been dedicating a great deal of effort to rejuvenate its grocery department as a part of a strategic plan to attract more business.

According to a report from the StarTribune, Target is seeking to turn its grocery department into more of a shopping destination for customers. It was originally stated that the most substantial changes to the shores would roll out in 2016, but company officials have now claimed that they will need more time, pushing the deadline back to 2017.

Target has been performing a number of tests in different markets to gauge the possible success of the chain’s makeover, moving food products to the front of the store, where customers will most certainly notice it. In an attempt to inspire its customers, the test stores display signs, such as  “snack happy” and “ok to crave” above displays of better-for-you snacks, and signs that present messages such as “livin’ local,” “we dig organic,” and “no regrets.”

The new Target concept boasts a larger assortment of gluten-free, organic and healthier food options. Target has also introduced its own better-for-you, private-label line, called Simply Balanced to its test stores. Target hopes to boost its grocery sales, while selling better-for-you, name-brand, food items at lower prices than other retailers, along with promoting its own brand.