In an attempt to improve mobile payments at gas stations and convenience stores, P97’s PetroZone Mobile Commerce and Digital Marketing Platform will soon be integrated with Verifone’s cloud-based POS and site management software solutions.
This new integration will help provide gas stations and convenience stores a combined, fully integrated solution for mobile payment acceptance in-store and at the pump.
P97’s PetroZone solution provides merchants with a 360° mobile marketing and commerce platform that supports mobile payments, digital offers and customer rewards as well as integration with loyalty hosts. With P97’s mobile payment processing application (MPPA), which is based on the Conexxus Mobile standard, gas stations and convenience stores can support “branded” mobile apps that enable consumers to take advantage of loyalty programs, discounts and frequent shopper reward programs.
P97’s mobile payment applications provide consumers with an easy and fast onboarding process, including the registration of payment credentials and loyalty cards through an isolated and secure channel connected to their mobile wallet, also called a “token vault.” Integrating this tokenized mobile commerce platform with Verifone’s solutions enables P97 to provide the highest level of security and PCI compliance.
“Through our partnership with P97, our RubyCi and Commander Site Controller clients can automatically connect to P97’s PetroZone cloud services,” said Dan Yienger, senior vice president and general manager of petroleum for Verifone. “This means that our technology not only streamlines payments and operations management, but also offers gas stations and convenience stores a fast-track to introducing new mobile payment and digital marketing experiences for their customers.”
The fastest site controller in the petro space, Commander Site Controller is Verifone’s single site management software platform that supports all petroleum and card brands, providing increased speed in at-the-pump and in-store payment acceptance, fueling operations and back office control. Its cloud- based software management system—Commander Console—allows managers and owners to manage all aspects of their business, including payment, in-store and forecourt operations. RubyCi combines Commander Site Controller with Ruby2, Verifone’s latest POS workstation featuring a touch-screen console and multicore processor for fast, efficient order taking and payment processing—all through a centralized device that increases counter space for each work station.
“The ability to implement our mobile commerce platform through Verifone’s solutions is a testament to the value of Verifone’s open API,” said Donald Frieden, president and CEO at P97 and vice-chair of the Conexxus Mobile Working Group. “Now, gas stations and convenience stores using Verifone’s solutions can leverage the P97 platform to fast-track the introduction of new mobile payment and digital marketing experiences for their customers.”
Conexxus addresses technology standards to improve business processes, reduce costs and increase productivity for the convenience and fuel retailing industry. At the intersection of the convenience store industry and the payments industry, Conexxus provides a voice. Conexxus leads the U.S. delegation for the International Mobile Payments Specification (ISO 12812), which provides a general framework for mobile payments and processes, including tokenization to protect sensitive data.
“P97’s certification with Verifone is a perfect example of Conexxus members collaborating together to develop and deliver new mobile payment innovation based on industry standards for their customers,” said Grey Taylor, executive director of Conexxus. “Both of these companies have embraced the value of industry standards and have worked closely with Conexxus to ensure the Mobile Payments standard enables mobile commerce solutions that are easy to deploy.”