7-Eleven, Inc. has launched the 7Rewards Free Coffee Week. From Oct. 12-18, 7Rewards members can enjoy a FREE any-size hot beverage every day through the 7‑Eleven app.
During the promotion, no purchase is necessary to receive a free fresh-brewed cup of coffee, cappuccino, latte or hot chocolate every day for one week using the 7‑Eleven app at participating 7‑Eleven stores.
Any customer who is a 7Rewards member can receive their daily free cup by scanning the 7‑Eleven mobile app on their smartphone when checking out. The free offer will appear automatically as a coupon each day in the “Scan and Save” section of the app from Monday, Oct. 12, through Sunday, Oct. 18. Each free cup will still count as a punch in the 7Rewards ongoing “Buy Six Cups, Get the Seventh Cup Free” offer. 7Rewards members gain access to exclusive promotions receiving even more value.
“Just like free Slurpee drinks on 7‑Eleven Day, Free Coffee Week gives us another chance to thank our loyal customers,” said Laura Gordon, 7‑Eleven vice president of Marketing and Brand Innovation. “And 7‑Eleven coffee customers are some of our most loyal, many stopping in every single morning for a hot, fresh-brewed cup.”
Becoming a 7Rewards member is easy. Customers can download the 7‑Eleven mobile app on their smartphone and register to take advantage of 7Rewards Free Coffee Week and other offers.
In September, 7‑Eleven introduced its new “Stay Hot” cup, which keeps coffee hot longer without requiring a sleeve to hold it. The recyclable Stay Hot cups launched nationally with a new bright white design and well-known skylines of major U.S. cities. The extra-large Stay Hot cup will be sold at an introductory value price.
The company also launched a brew-at-home option with single-serve brew cups in three popular 7‑Eleven coffee blends. Sold exclusively at participating 7‑Eleven stores, the single-serve brew cups are available in two package sizes – an eight-pack for $3.99 and a two-pack for 99 cents. The larger packs are available in three of 7‑Eleven’s most popular blends – Exclusive Blend, 100% Colombian and Pumpkin Spice, while the two-pack varieties are Exclusive Blend and Pumpkin Spice. The 50-cent per cup cost is well below the average cup price of 65 cents, with some national brand brew cups costing as much as $1 each.