Talking Rain Beverage Co. has introduced an expansion to its Sparkling Ice portfolio. The expansion includes the addition of Black Cherry and Special Edition Kevin Durant Orange Mango bottle. When choosing the newest flavor addition, for the first time, Sparkling Ice hosted a consumer-driven social media initiative giving fans the power to choose its next beverage flavor. Using a dedicated hashtag (#blackcherry or #graperaspberry), fans nationwide were invited to vote for their flavor of choice on Facebook, Twitter and Instagram. Black Cherry was the contest winner. This new flavor, packed with real fruit flavor and just the right amount of fizz, delivers a refreshingly bold taste that consumers will love. Black Cherry will be available nationwide to consumers starting in early 2016. Sparkling Ice will also unveil its Special Edition Kevin Durant Orange Mango bottle, which will be available for a limited time only starting in early 2016. The special edition bottle launches as part of an existing partnership with brand ambassador and 2014 NBA MVP, Kevin Durant. In collaboration with Kevin Durant, Sparkling Ice will donate proceeds from the sales of the Special Edition Orange Mango bottle towards Kevin Durant’s Charity Foundation (KDFC): “Build it and They Will Ball” Courts Renovation Initiative. With the addition of Black Cherry and the Special Edition Orange Mango bottle, Sparkling Ice will increase its opportunities for new distribution and sales for the brand within the convenience industry, which remains a key focus for Sparkling Ice.
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