The holidays can be a confusing time for business owners. Decisions need to be made in regards to staffing, inventory, and what can prove to be the trickiest of all: decorating. There are some definitive do’s and don’ts, and they can all impact a businesses’ bottom-line at the end of the season.
“There is a reason that better merchants pull out all the stops during December—it jolts jaded shoppers into the higher brain area that engages child-like wonder,” said Bob Phibbs, retail sales expert. “Look at the cost of a full-on decorated shop as a marketing expense that makes your retail store a destination. A place deserving of a shopper’s time, investment and curiosity.”
“When you do it right, you turn shoppers into a volunteer marketing army. When you go cheap, you stay another also-ran, bland and boring warehouse of goods in search of someone’s money.”
Bob Phibbs, the Retail Doctor, is a nationally recognized business strategist, customer service expert, sales coach, motivational business speaker, and author of The Retail Doctor’s Guide to Growing Your Business. With over 30 years’ experience beginning in the trenches of retail and extending to senior management positions, his presentations are designed to provide practical information in a fun and memorable format.