PriceAdvantage has announced the v2015.2.0 release of PriceAdvantage software, which features a new, powerful economic model and a robust list of product enhancements. The newest release adds enhanced functionality that helps fuel marketers make informed, strategic pricing decisions. For example, the revamped economic model boasts a patent-pending algorithm that lets users create what-if scenarios, analyze past performance, current cost, competitor data and market reactions to predict the outcome of proposed price-changes. It provides a graphical display for volume and profit curves that reflect real-world factors such as profit cliffs and market share limitations. It also features deeper control over individual, multiple-store and all-store strategies, robust reporting and detailed competitor mapping. PriceAdvantage software allows fuel marketers to easily gather competitor prices, replacement costs, historical data, store specific/market insight as well as use economic modeling to determine new fuel prices faster and more accurately. The affordable solution is easy to install, easy to use and provides a measurable ROI in terms of both increased fuel profits and improved productivity.
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