Chester’s International has introduced the all-new Chester’s Express program. The new program was officially released as an option to Retailers during the NACS Show 2015. The Express program’s smaller footprint and simplified menu makes it easier than ever to operate a Chester’s location. Operators can be ready to serve world-famous Chester’s fried chicken in as little as 30 days. From the comprehensive library of simple and instructive training videos, customized marketing kits and on-going in-store support, Chester’s offers its retailers amazingly simple tools that save time and increase profits. The Chester’s Express program is where simply delicious meets deliciously simple. The pared down menu consists of bone-in chicken, tenders, breakfast biscuits, sides and more. Chester’s offers retailers turn-key development assistance, brand recognition, best-in-class training, ongoing operations support and a comprehensive marketing toolkit. Chester’s can help retailers increase profits while serving Chester’s industry-leading fried chicken to their customers.
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