As Gulf continues with its national expansion plans, a partnership with Venture Fuels brings the brand back to Wisconsin for the first time in more than two decades.

Gulf Oil LP and Venture Fuels, a major fuel distributor in the upper Midwest, have partnered to bring the iconic Gulf brand back to Wisconsin for the first time in 20 years. Gulf’s move into the “Forward” state continues its ongoing national expansion, and marks the 32nd state that Gulf now serves.

The partnership with Gulf Oil gives Venture Fuels the ability to extend the Gulf brand to the stations it serves in Wisconsin, Minnesota and beyond. The first Wisconsin location to be branded Gulf will be the Zzip Stop gas station in La Farge, which has been owned by Shane and Emilee Nottestad since 2003.

“We are very proud to add the Gulf brand to our arsenal. Our partnership lines up perfectly with our goal of giving our customers the best fuel buying experience at the best prices possible,” said Venture Fuels President Dave Johnson. “To be the first ones to bring the Gulf brand back to Wisconsin is a pretty big deal, and working with small business owners with the passion that Shane and Emilee have at Zzip Stop makes it that much better.”

The Gulf brand now covers 32 states and two-thirds of the Continental United States. Gulf Oil pioneered the concept of branded product sales in the early 20th century by selling gasoline in containers and from pumps marked with the distinctive orange disc Gulf logo. Customers during this period sought out Gulf branded stations because they were assured of the quality and consistency of its gasoline. Quality and consistency remain the hallmarks of the company.

“Venture Fuels is a terrific partner for us as we continue our national expansion and move back into areas of the upper Midwest—including Wisconsin—that haven’t seen the Gulf brand in over 20 years,” said Gulf Oil Senior Vice President and Chief Sales and Marketing Officer Rick Dery. “We are very pleased to be providing Venture’s customers with quality products and services at competitive rates, and know we will have great success together. Wisconsin’s state motto is “Forward!” – and that is exactly what we are doing as we progressively grow Gulf’s footprint across the nation.”