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How Dunkin’ Donuts Is Catering To On-The-Go Demand

By CSD Staff | November 18, 2015

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dunkin donutsDunkin’ Donuts is preparing to launch new programs to make it easier for consumers to get their hands on their favorite Dunkin’ products.

Starting this week, Dunkin’ Donuts will begin testing its two newest programs; mobile On-the-Go Ordering in Portland, Maine and Dunkin’ Delivery in Dallas.

Dunkin’ Delivery will also be available in Atlanta, Chicago, Los Angeles and Washington D.C., in the coming weeks.

In Portland, Maine, members of the DD Perks Rewards Program can get their Dunkin’ Donuts menu items even faster when they download the new Dunkin’ Donuts On-the-Go Ordering app DD On-the-Go Ordering Portland, which enables guests to order in advance using their mobile phone, skip the line and go straight to pick up when they get inside the store. Guests can also pick up their mobile order at the drive-through. Guests can place a mobile order up to 24 hours in advance, then simply confirm via the app when they are at the selected restaurant and ready to pick up their order.

With Dunkin’ Delivery, Dallas-area residents can use on-demand delivery service, DoorDash, to order their Dunkin’ Donuts products with the click of a button, without leaving home or work. From 7 a.m. – 10 p.m., people can select and purchase their favorite Dunkin’ Donuts menu items, including a wide array of signature coffee, donuts, sandwiches and more, and have the products delivered in less than 45 minutes. In the coming weeks, Dunkin’ Donuts will also partner with DoorDash to offer delivery service in Atlanta,Chicago, Los Angeles and Washington D.C.

“Our guests appreciate that we make our full menu available all day, and we are committed to seeking new ways to make our products even more accessible to our guests throughout the day. Both Dunkin’ Delivery and On-the-Go Ordering offer people more convenient ways to enjoy our wide array of food and beverages. The ability to skip the line to order your favorite coffee, donut or sandwich any time of day, or to have Dunkin’ items delivered directly to you are two things that our guests have been requesting for some time. We are excited to launch these two new tests, and we will continue to evaluate a possible national rollout for both programs in the future,” said Scott Hudler, Dunkin’ Donuts’ vice president of global consumer engagement.

“Whether it be coffee and a breakfast sandwich to start your day, or a latte and donut for an afternoon pick-me-up, Dunkin’ Donuts is the perfect delivery partner for DoorDash,” said Tony Xu, CEO of DoorDash. “Families around the country already know that DoorDash is the best way to get your favorite food delivered directly to your door. As DoorDash continues to expand to more markets, we’re excited to be adding Dunkin’ Donuts to our growing roster of top tier national partners.”

Mobile On-the-Go Ordering provides an exciting new benefit for DD Perks members. With DD Perks, guests already earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an enrolled Dunkin’ Donuts Card, either plastic or via the Dunkin’ Mobile App. Once a member accrues 200 points, he or she receives a coupon for a free, any-size beverage of their choice, redeemable at participating Dunkin’ Donuts restaurants. DD Perks members also receive a coupon for a free, any-size beverage upon enrollment and on their birthday.

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