Swedish Match is providing greater access to its products for both consumers and trade partners.

In order to provide consumers and trade partners with an easy-to-navigate portal for all Natural Leaf Brands along with small and large format cigars, Swedish Match Natural Leaf Brands (Game, Game Leaf, 1882, Garcia y Vega) has launched a new website, www.gamecigars.com.

“Natural Leaf brand cigars are a major player in the cigar category and we’ve built the new Website to ensure the brand’s presence online is just as prominent as it is in-store,” said Ryan Krasner, Swedish Match Natural Leaf Brand manager. “The site is a platform to educate and engage both consumers and trade partners about the Natural Leaf difference and the craftsmanship, quality and innovation that goes along with it.”

The new Website features a dynamic display that sorts products primarily by brand, and then by flavor and format.  In addition, it includes new and upcoming Limited Edition flavors, such as Watermelon and Black Cherry, to keep consumers and trade partners up-to-date on the latest product releases.  The site will serve as a resource for Game, Game Leaf, Garcia y Vega and 1882 sampling events, and provide an opportunity for site visitors to contact Game cigars with any questions about products or brands.