White Owl is looking to stand out from the competition with a new brand redesign and Website.

In order to emphasize the brand’s heritage, innovation, flavor and quality, White Owl Cigar has launched a new product Website and announced a brand redesign that includes new packaging and POS that will arrive in stores in January.

“The launch of White Owl Brand’s new packaging, website and POS will help take White Owl’s aggressive leadership in innovation to new heights,” said Katherine Macomber, senior brand manager, White Owl Brands. “White Owl has provided the Slow Burning cigars that customers desire since 1887. This redesign will ensure White Owl retains its well-loved brand identity but also stands out from competitors.”

White Owl Brands’ upcoming packaging modifications will include eye catching, bold pouches that prominently feature a new White Owl logo. The revamped packaging will also highlight the product’s “Slow Burn,” draw attention to each specific flavor variety and call out the brand’s competitive pricing. Retail customers and consumers can expect to see the redesigned White Owl packaging and POS in stores in January 2016.

The Website, www.whiteowlcigar.com, now live, provides consumer and trade partners with an easy-to-navigate platform for all White Owl Brand products and highlights White Owl’s latest “Limited Time” offers and features a calendar of upcoming sampling events. A heritage section on the Website allows users to take a digital journey through time, following White Owl Brand’s innovation pathway from the 1880’s to present day.