A new report from the IDDBA identifies key strategies for food retailers to appeal to the snacking consumer.
The International Dairy-Deli-Bakery Association (IDDBA) latest original research, Snacking Opportunities: Building Better Snacks, has been released.
The report, developed in conjunction with The Hartman Group, identifies key ways food retailers can elevate snacking experiences across bakery, dairy, deli, prepared foods and specialty cheese to meet consumers’ evolving needs for customizable, convenient and healthier snacking options, as well as new taste discoveries.
Featured in the report are:
- An analysis of the snacking behavior and eating trends of today’s shoppers.
- An examination of the product characteristics customers look for when purchasing snacks, such as flavors, nutrition and freshness.
- Key drivers on snacking occasions for fresh perimeter categories.
- Actionable ideas for retailers to promote snacks and engage with shoppers.
The free report, along with a photo album of snacking concepts and merchandising ideas from the Dairy-Deli-Bake Show & Sell Center, is available here.
“The rise in daily snacking occasions creates ideal opportunities for retailers to connect with shoppers, as fresh perimeter departments are prime locations to feature fresh, healthy and single-serve products,” said Alan Hiebert, senior education coordinator, IDDBA. “Our latest research provides retailers with data and insight on how to engage with customers by examining their snacking shopping habits and food preferences.”
