Powerbar has evolved! Driven by the combination of sports science and consumer insight, Powerbar delivers the power of protein to the c-store channel. New for 2016, PowerBar, the original energy bar, is launching its first ready-to-drink high protein shake for the convenience channel. Available in chocolate and vanilla, this new shake is designed in a convenient, shelf stable, 14-ounce bottle and contains 30 grams of protein, two grams of sugar. Plus, it’s low fat and has only 160 calories. Ready to ship in December 2015, consumers will see the new PowerBar shake on shelves in early 2016.
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