Kellogg’s has announced a new lineup of Special K snack bars to meet increasing consumer demand for visible ingredients, and higher nutritional value. With 77% of consumers interested in purchasing food with added health benefits, new Special K Chewy Nut Bars and Special K Protein Whipped Bars are positioned for popular appeal. Adding to its line of protein items are Special K Dessert Inspired Protein Bars in Chocolatey Brownie, and Chocolatey Dipped Mint. These new-to-the-category bars offer a temptingly different taste and texture experience in decadent dessert-inspired flavors. Almost 57% of Americans say they are trying to get more protein in their diet. New Special K Protein Bars offer a light and luscious choice, along with eight grams of protein per serving. Special K Chewy Nut Bars in Cranberry Almond and Chocolate Almond help fuel the busy lifestyles of convenience consumers. These bars deliver goodness consumers can taste and see in the form of whole-roasted nuts and sun-ripened fruits. As a gluten- free product with satisfying fiber and protein, Special K Chewy Nut Bars offer snacking versatility consumers can feel good about enjoying.
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