New Gulf Visa Card provides innovative way for customers to earn loyalty points.

Gulf Oil LP has launched the new Gulf Visa Card. This new card is the company’s latest move to reward customer loyalty.

Gulf Visa Card holders earn points every time they use their card – at Gulf stations and elsewhere. Points are then automatically redeemed as Gulf Gift Cards that can be used at any branded Gulf location to purchase gas or other items.

“Millions of consumers make purchases at Gulf stations every day, and we are delighted to be able to reward them for their loyalty, and in turn to benefit our dealers by giving customers yet another great reason to increase their visits and purchases at Gulf locations,” said Rick Dery, Gulf Oil senior vice president and chief sales and marketing officer. “The Gulf Visa Card is another example of our commitment to providing our dealers with loyalty programs designed to increase revenue and maximize the value of the Gulf brand.”

The program works this way:

• The Gulf Visa Card, issued through Gulf’s partnership with First Bankcard, a division of First National Bank of Omaha and a leading issuer of credit cards, has no limit on loyalty points that can be earned.
• Card holders earn three points for every $1 spent on any purchase at participating Gulf stations, and one point for every $1 spent elsewhere.
• Points are redeemed in 2,000 point increments. Each 2,000 points equate to a $20 Gulf Gift Card.  Gulf Gift Cards will be sent automatically to customers in increments of $20, $40, $60, $80 and $100.
• Customers can use their Gulf Gift Cards to purchase gas, services or other items at any Gulf branded station.

The Gulf Rewards program gives customers added incentive to shop – and keep shopping – at Gulf stations, which will drive repeat business and encourage new customers to make Gulf their preferred brand. The program is supported with promotional materials for dealers, which were rolled out to stations this fall.  In addition, there is no fee charged to Gulf stations for processing this card, making this an inexpensive way to encourage loyalty at its stations.