Balance Bar, maker of one of America’s original nutrition energy bars, is introducing the Balance bites line. A first for the Balance Bar portfolio and the nutritious snack category, Balance bites are delicious, protein-packed, pop-able snack bites with a crunch—perfect for grab-and-go munching. Available in two flavors, chocolate and peanut butter, bites will be available in single-serve pouches that are 190 calories, have 13 grams of protein, and are gluten-free and non-GMO. Balance bites feature Balance Bar’s 40-30-30 nutrition principle, which was developed by scientists to help satisfy hunger through a formulation where 40% of calories come from carbohydrates, 30% from protein and 30% from dietary fat. Balance bites will be available at retailers in late-Spring with an MSRP of $1.79 per bag.
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