McDonald’s breakfast program sparks new trends.
In the second month following the launch of McDonald’s all-day breakfast program, data shows that this turnaround effort has been a success.
According to a report from the Chicago Tribune, the launch of the breakfast program has brought in new customers, along with regaining the favor of former customers. New research from the NPD Group has revealed that the program has brought in customers that had never indulged in the offerings of the popular fast food chain before the new launch.
The research from the NPD Group has revealed that breakfast food accounts for 47% of orders since the launch. This is up from 39% prior.
Despite complaints from franchisees about confusion in the kitchen and consumers opting for lower priced breakfast items, in place of higher priced lunch items, McDonald’s CEO Steve Easterbrook has announced that the program has actually led to customers purchasing more per visit.
Some of the new trends brought on by the launch include customers purchasing fries with breakfast items and hash browns to complement lunches.