Hundreds of dollars in prizes to be awarded in 12 day sweepstakes.

Cumberland Farms has launched its new 12 Days of Cumby’s Sweepstakes, using social media. The sweepstakes runs from Dec. 11 at 9 a.m. to Dec. 22, 2015 at 4 p.m.

The Sweepstakes Promotion Period consists of 12 daily drawings to award one prize from among all eligible entries received during each Daily Drawing entry period.  Non-winning daily entries will not be rolled over into subsequent Daily Drawings.

At 9 a.m. ET each morning of the promotion period, Cumberland Farms will post a question about Cumberland Farms’ product to the company Facebook page. Entrants will receive one entry into the corresponding Daily Drawing for answering the question as a comment to the post. Each question must be answered by 11:59 p.m. ET on the corresponding day to be eligible for the Daily Drawing. Comments must be responsive to the question in order to qualify as an entry into the Sweepstakes. Limit one entry per person per Daily Drawing.

At the conclusion of each Daily Drawing entry period, one potential prize winner will be randomly selected from all eligible entries received for the corresponding Daily Drawing. The potential prize winners will be notified via a reply to their comment with instructions on how to confirm eligibility and claim the prize. If, despite reasonable efforts, a potential winner does not respond within 72 hours of the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected. The odds of winning depend on the number of eligible entries received.

Some 11 Gift Card Prizes are available (awarded in Daily Drawings one through 11).  Each Gift Card Prize consists of a $50 Cumberland Farms’ gift card. One Xbox Prize is available (awarded in Daily Drawing 12). The Xbox Prize consists of an Xbox One video game console. The approximate retail value of the Xbox Prize is $350.