The majority of those decorating for Christmas are straying from traditional styles.
If you’re decorating your store this year or selling holiday decorations, consider the decorating trends that are most resonating with consumers. A nationwide survey, which collected data from more than 2,000 people across the U.S., has identified the latest decorating trends. The trends studied included preferences on style, lights and color themes.
Only 47% of consumers chose decorating styles considered traditional, which means the majority of consumers are now exploring new ways to decorate for the holidays.
“Outdoor Christmas decorations and lights are seeing a resurgence of themed color combinations like red and white candy cane styles and new decorating options like laser Christmas lights are very popular in red and green themes,” said Frank Skinner, director of marketing for Christmas Lights Etc. “Indoor Christmas decorations are using more LED Christmas lights with newer whites and bolder colors and a large percentage of consumers are doing theme-specific styles based on fashion and home decor trends.”
The “Consumer Views of Christmas Lights, Trees and Decorating Report” also identified the top Christmas colors and the top color may surprise many because it’s not actually red. Some 78% of consumers incorporate white in their Christmas decorating ideas with red coming in a close second at 77%. Green was selected by 69% of consumers followed by blue at 53%. Gold and silver came in at 35% and 28%, which reinforces their use as accent decorating colors only.
“We’re seeing a renaissance in Christmas decorating styles,” said Skinner. “More people are experimenting with different ways to express their holiday creativity. They have access to more Christmas decorating ideas than ever before and they’re incorporating them into newer design styles to make their holidays unique and memorable.”
Over 14% of consumers say they’ve decorated using a whimsical/fun style for Christmas. Just under 5% self-identified their style as American rustic while 7% chose styles like patriotic, coastal/beach or Southern chic. Notably, nearly 17% of consumers say they have their own style, which illustrates that decorating for the holidays can showcase people sharing their Christmas spirit as well as their individual creativity.