The Hershey Co. appoints a new leader to its global sales team.

Sales veteran, Rob Gehring, will be joining The Hershey Co. as global chief sales officer on Jan. 18, 2016.

Gehring joins Hershey from Coca-Cola North America where he served as president, Walmart Global Team since 2011.

“Rob is a seasoned sales leader who has deep experience in consumer packaged goods, strong customer relationships and a proven track record,” said Michele Buck, president North America of The Hershey Co. “We are excited to have Rob join Hershey to lead our global sales team and strengthen our sales organization around the world.”

Gehring is a sales veteran with more than 20 years of experience with large category-leading brands in key retail channels. During his tenure at Coca-Cola, he held a variety of roles including leading the field sales organization in Canada across all trade classes and leading sales for the Western U.S., where he focused on customer and channel performance. Gehring’s experience also includes product commercialization and pricing architecture. Various programs led by Gehring have received recognition and won marketing awards.

Gehring holds a Bachelor of Science in Accountancy from Arizona State University.