As business evolves, Advanced Beverage Solutions has chosen a name that is more appropriate to the company’s current operations.

Advanced Beverage Solutions, a premier beverage equipment and parts supplier, has announce that the company name has been changed to Lancer Direct.

Their operations have become more global in nature and include product lines beyond where they began under Advanced Beverage Solutions LLC in January of 2000. Lancer Corp. has multiple locations worldwide, including factories and sales offices. The new name, Lancer Direct, reflects the company’s global presence as a full-fledged subsidiary of Lancer Corp., and allows them to incorporate Lancer’s name recognition into their business activities. With sixteen years of business presence in the industry, Lancer Direct looks forward to continued growth in the global market.