By Mel Kleiman, president, Humetrics

Here’s a timely reminder to help you compete for the best of those left in the rapidly evaporating labor pool…

Get creative with your recruiting ad headlines; make them fun and exciting.

For example:  “Truck Driver” becomes “Master of the Road,” and “Restaurant Manager” becomes “Director of Fun and Food.”

Simple title changes can increase the number of qualified candidates who respond to your ad by five to 10 times!