Mars has introduced the MILKY WAY MIDNIGHT Bar in a new “2 To Go” format. Perfect for sharing or for saving some for later, every bite of a MILKY WAY MIDNIGHT Bar offers creamy caramel and vanilla-flavored nougat coated in rich dark chocolate. The 2 To Go format provides consumers with portability and portion control. Two pieces are enclosed in an innovative, resealable twist-wrap. The wrapper has memory film designed to tightly seal the remaining candy by twisting it, keeping the remaining pieces clean and tightly wrapped. The MILKY WAY MIDNIGHT Bar is Kosher certified and it is available for an SRP of $1.69 to $1.99 for the 2.83-ounce 2 To Go bars. The bars ship in six 24-count boxes per case. Mars is backing the MILKY WAY Brand with core marketing support in 2015 and 2016, which will propel sales during the launch of MILKY WAY MIDNIGHT Bar 2 To Go. Elements of the campaign include national television advertising, online and mobile video, radio advertising, and social media utilizing the “Sorry, I was eating a MILKY WAY” campaign.
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