Florida’s growth potential is expected to be key in On the Go’s southern growth strategy.

New gas station and convenience store chain, On the Move, has announced that it will be expanding into Jacksonville, Fla., bringing new competition to Wawa, RaceTrac, Daily’s, QuikTrip and other companies in the area.

According to a report from Financial News & Daily Record, as a part of On the Move Corp.’s expansion plan to purchase 50 Florida stores in 2016, the company has letters of intent to buy six Jacksonville locations that would be renovated for On the Move. The first Jacksonville store is expected to open in the first quarter of 2016, and all six should be open by the end of June.

In addition to the Jacksonville stores, On the Move intends to open 12-13 locations in Northeast Florida, including six in Duval County and another six in the surrounding areas. Each new store will hire 15-20 employees and feature either full or express Stewart’s restaurants—the first in the area—as a part of a new 12-year development agreement between Stewart’s and On the Move.

According to the Financial News & Daily Record, sites for the stores range from a half-acre to two acres, offer eight to 16 fueling stations and range from 2,500 to 6,000 square feet in size, representing investments of $1 million to $3.5 million. The company also intends to offer alternative fuel.

Once the company reaches its initial goal of 50 stores, On the Move will begin construction for 2017.