Millennials have had an enormous impact on the global snacking market.

Thanks to the unique behaviors and choices of the Millennial generation, savoury snacks have risen from a pub/cinema nibble to a coveted health food item.

Euromonitor International’s The Future of Savoury Snacks: The Role of Millennials as a Snacking Generation global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. This briefing examines the strong performance of savory snacks within the context of the Millennial generation, and gives actionable recommendations to manufacturers so that they can maintain snack consumption as Millennials get older.

It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

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