“SAS and Convenience Retailing – Where the Magic Begins” is the theme for the 2016 S. Abraham & Sons (SAS) Vendor Exhibit and Trade Show.
DeVos Place Convention Center in Grand Rapids, Michigan, is the site for our 30th annual show, featuring 175 booths, representing 260 manufacturers and nearly a hundred new items for SAS and customers. Approximately 1,500 stores will be represented by buyers at this year’s show. The show opens on Thursday, Feb. 25 at 9 a.m. for multi-store owners and at 2 p.m. for all customers. The show continues on Friday, Feb. 26 from 9 a.m. to 3 p.m.
Houdini’s Magic Mart will feature magical merchandising ideas, new fixtures, along with an array of foodservice items that its magicians have cooked up. Attendees will see programs such as Champs Chicken, Calico Fudge, Hot Off the Grill, Fruit Ridge Farms, Peppers Smoothies, Peanut Patch Boiled Peanuts, Revolution Tea, Beantown Coffee, Joe Coffee and an Espresso machine through Bunn, just to name a few of the headliners that will be featured at this year’s show.
SAS is excited to welcome comedy magician Mike Hammer as the headline entertainment for The Grand Illusion, its Thursday evening event. Hammer has been performing his interactive comedy/magic show for the past 25 years as a Las Vegas headliner. Following dinner and Comedy Magician show, guests will enjoy a decadent dessert buffet hosted by Mondelez using ingredients like Oreos, Toblerone chocolate bars, Nabisco Nilla Wafers and much more!
For further information, please contact Kaye Powell, vice president, trade relations and event planning, [email protected].