CITGO Marketers will be taught about new 2016 initiatives at company meetings.
Between Jan. 12 and Feb. 2, CITGO Petroleum Corp. will hold 19 Marketer Roundtable Meetings within the company’s Central, Northeast and Southern marketing regions.
Throughout the meetings, CITGO branded Marketers will learn about new initiatives for 2016, promotional and advertising plans, updates to current consumer engagement programs and business tools, as well as gain insight into industry trends and best practices from notable guest speakers and CITGO representatives.
“During our annual Roundtable Meetings, we share exciting news and plans for the year ahead while actively engaging with our Marketers to learn about their recent achievements and challenges,” said Alan Flagg, assistant vice president of supply and marketing for CITGO. “We value our relationships with our Marketers and work hard to bring them programs that contribute to the success of their businesses. And as the face of CITGO in the local communities, these meetings also provide opportunities for us to show our appreciation for all our Marketers do for the CITGO brand.”
The 2016 Marketer Roundtable Meetings will be held in Alabama, Arkansas, Connecticut, Florida, Georgia, Illinois, Indiana, Maine, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Tennessee, Texas, Virginia and Wisconsin, and consist of sessions focused on CITGO programs and industry topics, including:
- Club CITGO Mobile App
- CITGO Retailing Institute
- TriCLEAN Gasoline
- Ultimate Road Trip Sweepstakes
- Fueling Education
- CITGO Rewards Card
- POS Upgrade
- EMV Updates
In addition, each region will feature a notable guest speaker: Michael Davis, vice president of member services, NACS, in the Central sessions, Ieva Grimm, owner, SYNERGE, in the Northeast sessions and Jim Cox, retail development manager, CITGO, in the Southern sessions.
To find out more or to register for the 2016 CITGO Marketer Roundtable Meetings, contact your local CITGO representative.