Expansion in the premium chocolate industry has inspired expansion efforts by Fannie May.

As the premium chocolate market grows, Fannie May has rebranded its premium chocolate packaging and is looking to expand into new distribution channels, including convenience stores.

According to a report from Confectionery News, Fannie May has launched the new Chicago collection of premium chocolates. This collection contains the same Fannie May chocolates, which have been around for nearly 90 years, but the collection features new packaging that displays the Chicago skyline and iconic Chicago buildings. The new design, building upon Fannie May’s heritage, is expected to attract those passionate about growing or living in Chicago, along with travelers looking to commemorate their trip.

In addition to the brand redesign, Confectionery News also reported that Fannie May also hopes to expand its distribution network. The brand currently works with over 80 retailers across the U.S., including in major grocery store chains, but the company hopes to expand to convenience and drug store channels.