New Website aims to communicate RED SUN’s values including: Authenticity, Independence, Boldness and an Unconventional attitude.

22nd Century Group Inc. has introduced a remastered RED SUN Website to communicates the brand’s new Extremely Nicotine message.

Underpinning the www.redsuncigarettes.com Website – and the brand itself – is RED SUN’s mission: “To give smokers the BOLDEST, most UNAPOLOGETIC and HIGHEST NICOTINE cigarette in America!”

“The RED SUN Website serves as our Company’s “Ground Zero” of brand awareness,” explained Nathan Schmitt, director of marketing for 22nd Century. “Positioned very much like Red Bull energy drinks, RED SUN is a bold, super-premium brand. Consumers have embraced RED SUN; in fact, as showcased on our Website, nearly 200 adult smokers across the country have become ‘RED SUN extremists’ by tattooing our brand’s logo on their bodies!”

Though 22nd Century does not encourage non-smokers to start smoking, or current smokers to smoke more, the Company believes strongly that consumers should have a choice of nicotine levels between cigarette brands. The new RED SUN Website articulates the brand’s core values including: Authenticity, Independence, Boldness and an Unconventional attitude. Explaining why “More is Better” and the reason behind the brand’s audacious high nicotine messaging, the RED SUN Website declares: “We own the formula for America’s highest nicotine tobacco! No other brand can match RED SUN’s EXTREME nicotine! Why is more nicotine better? RED SUN smokers can enjoy greater satisfaction with every cigarette. Our smokers are unapologetic about smoking and deserve the best tobacco has to offer.”

22nd Century’s factory manager, Barry Saintsing is highlighted on the RED SUN website as the “father of the blend.” Identified as RED SUN’s Master Tobacconist, Saintsing served 36-years with R.J. Reynolds as a master product developer where he worked to perfect tobacco blends in the U.S. and in dozens of other countries around the world. “The RED SUN blend is carefully balanced to provide smokers with a powerful, undiluted tobacco taste,” explained Saintsing. “My work with RED SUN is especially fulfilling since so many smokers have told me how much they really like the bold, premium taste that RED SUN delivers.”

A new initiative for the Company is introduced on the Website’s “Plant a Tree” page. 22nd Century is working with four non-profit organizations (Green Seattle Partnership, The Park People, California ReLeaf, and Friends of Trees) to plant a tree for every case of RED SUN cigarettes that is sold. The stated goal of the Company’s new Green Thumb initiative is to promote urban and community forest renewal and to improve the natural beauty of urban centers and parks across America.

The RED SUN website address is www.redsuncigarettes.com. It is open to adults of legal smoking age.