The acquisition of NimbleCommerce has expanded the distribution capabilities and offers that Blackhawk can offer its customers.
Blackhawk Network, a prepaid and payments network, has acquired NimbleCommerce.
NimbleCommerce is a digital commerce platform and network for promotions that also allows merchants and brands to manage their own prepaid offer and gift card programs, or resell through a network of retailer and publisher branded sites.
“The NimbleCommerce offer network is an exciting compliment to the Blackhawk Network ecommerce portfolio,” said Talbott Roche, Blackhawk Network president. “NimbleCommerce will add to our existing offerings by providing merchants and retailers with more online distribution capabilities for gift cards and egifts, and will also provide consumers with additional prepaid brands and offers.”
The acquisition adds hundreds of new distribution points encompassing media outlets, deal websites and other publishers to Blackhawk’s ecommerce platform, and also adds thousands of merchants, including local and regional merchants, to Blackhawk global offerings.
“We are excited to be a part of Blackhawk,” said Prashant Nedungadi, CEO of NimbleCommerce. “By joining our commerce and promotions platforms and our marketing, web and mobile solutions with Blackhawk’s, we are confident that our customers and partners will benefit greatly.”
“Retailers place importance on offering discounts and deals to attract new shoppers,” said David Jones, Blackhawk Network general manager of Global Digital and eCommerce. “The NimbleCommerce team has done an excellent job in responding to this market interest with a platform that effectively merges advertisers with publishers. We’re looking forward to leveraging this across both Blackhawk’s and NimbleCommerce’s networks.”