Malibu has introduced its newest addition to the Malibu Sensations portfolio, Malibu Pineapple Upside Down Cake. The indulgent treat can be shared over casual connections with friends or during a relaxed night out in shots, mixed with fruit juices or blended with ice cream. To drive awareness of Malibu Pineapple Upside Down Cake, the brand will implement digital media, public relations activations and the brand’s popular social media platforms to reach and influence its already engaged fan base. Additionally, point of sale materials along with in-store sampling in key markets will drive trial and awareness of Malibu Pineapple Upside Down Cake among new consumers at select retail outlets throughout the country. Malibu Pineapple Upside Down Cake (21% ABV) will be nationally available in 750 milliliter and one-liter sizes and will retail for a suggested retail price of $14.99 per 750 milliliters.
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