Jeffrey Swinton has plans to help Schwan’s Food Service and its partners to drive success by developing new food offerings and service platforms.

Schwan’s Food Service Inc. has appointed Jeffrey Swinton as the new senior director of sales, convenience stores and national accounts.

This newly created position reflects the company’s dedicated commitment to these important businesses. “My objective is to strengthen our partners’ success by developing comprehensive offerings with our innovative pizza, Asian and dessert platforms that respond to the needs and taste preferences of their customers,” said Swinton. “Our team’s ongoing trend research, our culinary expertise and our focus on understanding our partners’ unique challenges and needs will help us to provide meaningful and differentiated solutions,” Swinton added.

Swinton is joining the company with more than 25 years of experience in the food industry. Since his initial role as a product development food scientist with Uncle Ben’s, Swinton has held senior positions in marketing and sales with Wendy’s International, Coca-Cola Foods, Frito-Lay and PepsiCo, and was most recently senior director of sales for the Midwest region of Frito-Lay, working across multiple channels. He holds a B.S. in Nutrition and Food Science from the University of Houston and received his M.B.A. in Marketing from the University of Texas.

“Jeff’s depth of experience in the industry will be valuable both to us and to our partners,” said Trevor Bynum, president of Schwan’s Food Service Inc.