BIC is releasing limited edition Super Bowl 50 lighters to help celebrate the winning team.
BIC Consumer Products USA will soon be releasing its Super Bowl 50 Champion Series Lighters, for the third consecutive year. BIC is using real-time manufacturing and marketing to help celebrate the Broncos’ victory.
The six designs in the series feature textured and holographic foil as well as the logo of the winning team – the Broncos. Production will begin at the Milford, Conn. BIC Lighter facility, immediately following the Super Bowl.
The lighters will be available to retail partners just days after the game, made possible by BIC’s U.S. manufacturing capabilities. The series will be available in-store in the winning team’s market, but it will also be available online at BIC’s e-commerce site, ShopBIC.com.
“We take great pride in manufacturing many of our lighters right here in the U.S., with the highest level of quality and safety,” said Meghan Salonia, brand manager – BIC Consumer Products USA. “And to be part of one of America’s biggest sporting events in such an innovative way is truly an honor for us.”
Available in February 2016 in a limited supply and for a limited time only, the BIC Super Bowl 50 Champion Series Lighters have a suggested retail price of $2.99 per lighter.