Malibu, the No 1. selling Caribbean Rum with coconut liqueur, has introduced Malibu Strawberry Kiwi Cans as the newest addition to its popular ready-to-drink portfolio beginning this February. The pre-mixed cocktail that combines the juicy flavors of ripe strawberry and kiwi with a hint of Malibu Coconut, will be available in convenient, single-serve cans perfect for outdoor and on-the-go occasions throughout the spring and summer seasons. Malibu Strawberry Kiwi Cans join Malibu’s current line of flavors: Malibu Fizzy Pink Lemonade, Malibu and Pineapple and Malibu Island Spiced & Club Soda. Malibu will support the launch with digital media promotions, sampling events and public relations outreach. At retail, engaging POS including shelf cards, cold box clings, single serve bins, can racks and dump bins will encourage trial and purchase. Off-premise sampling in key markets will drive trial and awareness of the Malibu Cans portfolio. Malibu ready-to-drink cocktails are available in 200-milliliter cans with a suggested retail price of $9.99 for a four-pack or $2.50 for a single can.
For More Information From Pernod Ricard USA
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