Harris has released the results of its “2016 Harris Poll Reputation Quotient (RQ) Retail Industry Highlights.”
Consumers rated perceptions across 20 attributes, classified into six dimensions of corporate reputation, including social responsibility, products and services, vision and leadership, emotional appeal, financial performance and workplace environment.
Included among 100 most viable companies were CVS (45), Walgreens (48), Target (48) Safeway (65), Chevron (71), Walmart (72), McDonald’s (84), ExxonMobil (85) and BP (98).
Sixty-three percent of Americans say the retail industry has a good reputation, falling behind only the technology industry (78%), according to The Harris Poll 2016 Reputation Quotient. The 17th annual study reveals corporate reputation ratings for the 100 most visible companies in the U.S., as perceived by the general public.
Some 23 retailers across e-commerce, apparel, mass/club, drug, grocery and specialty categories appear on Harris Poll’s list of corporate reputation ratings with RQ scores ranging from “excellent” to “poor.” Amazon.com, the retailer with the strongest corporate reputation, reclaims first place on the overall list, marking the eighth consecutive year the e-commerce retailer has ranked in the RQ top ten and the sixth consecutive year it has been rated with “excellent” reputational strength.
For more on the results of the study: