The technology provided by The Pinnacle Corp. is giving Honey Farms a competitive advantage.

The Pinnacle Corp. is helping Honey Farms Inc. to gain a competitive advantage as the companies continue to expand their relationship. Honey Farms has now adopted the home office, back office and self-branded gift card software from industry technology provider The Pinnacle Corp.

Honey Farms, a privately held retail convenience store chain with 36 locations in Massachusetts and New Hampshire, first began doing business with Pinnacle 20 years ago, in 1996, to automate the processing of paperwork in their convenience stores. Over the years the partnership has expanded beyond first‐generation back office to include point of sale, price book, customer loyalty and business intelligence.

Honey Farms will soon begin deploying the browser‐based back office and home office platform to further improve operational efficiencies and controls.

“Pinnacle enables us to optimize processes from point‐of‐sale to P&L,” said David Murdock, president and CEO at Honey Farms. “We’ve enjoyed a long‐term, collaborative partnership with Pinnacle and the result has been a competitive advantage for us.”

The software implementation of Manager Workstation (back office), Auditor (home office) and LoyalPay (self‐branded gift card) will begin as early as second quarter this year. Ed Freels, director of information systems at Honey Farms noted, “with the need for market responsiveness, Pinnacle’s exclusive focus on our industry, system flexibility and willingness to listen has made them a good technology partner for Honey Farms.”

“It’s great to have the confidence and support from the Honey Farms organization for the last twenty years. It is a privilege to be their partner not only for automation, but for turning data into a competitive advantage, assisting in their mission to serve the people of Massachusetts and New Hampshire. We look forward to continuing our strong partnership,” said Bob Johnson, president of The Pinnacle Corp.