7-Eleven believes that all consumers have the right to the highest quality hot dogs available.
7-Eleven is committed to ensuring that consumers receive only the highest standards, and the company recently produced The Hot Dog Bill of Rights. The proclamation follows Burger King’s Feb. 23 launch of its grilled hot dog offering, which features two types of hot dog—one with sweet relish and onions, and one with chili and cheese.
The new proclamation from 7-Eleven is as follows:
WHEREAS, we’re not about to let any ‘King’ threaten that juicy, American liberty by limiting the people to just two pre-determined menu options; and
WHEREAS, 7‑Eleven has provided Americans the highest standard and best taste in hot doggery for more than 40 years, resulting in annual sales of over 80 million at over 7,900 stores; and
WHEREAS, this monarch has the audacity to tell Americans how much chili and other toppings we can put on our hot dogs – and during an election year, no less;
NOW, THEREFORE, we, 7‑Eleven, do hereby proclaim the following “Hot Dog Bill of Rights,” to wit:
- The right to buy a tasty, 100% beef hot dog 24/7, 365 days a year.
- The right to customize your hot dog with a variety of toppings, including FREE chili and cheese.
- The right to a ¼ Pound Big Bite and Big Gulp combo for just $2, any time of day.
- The right to believe in totally made up, but totally tasty constitutional rights.
“7‑Eleven is clearly America’s choice for hot dogs. Our customers get more bang for their buck, more topping options and tasty 100% beef — small wonder we sell a Big Bite hot dog every 2.7 seconds of the day!,” said Dennis Phelps, vice president of fresh food and proprietary beverages. “While we relish the competition, we are confident that this monarchical outlier has a long way to go to ketch-up with 7‑Eleven’s All-American hot dog.”
Good old Yankee ingenuity has made the 7‑Eleven hot dog a fan favorite. In an online consumer survey that compared more than 10 retailers offering hot dogs, 7‑Eleven was rated the highest as “favorite place to buy hot dogs” and they cited taste as one of the main reasons.
So, too, the results of the same survey found that consumers credit 7‑Eleven’s hot dogs for being tasty, flavorful and a great value. In addition, consumers love the condiment selection, including free chili and cheese, and the ability to add as much or as little as they like to customize their hot dog.
“We’re 7‑Eleven … and we approve of this message,” added Phelps.
