Kwik Trip rolls out f’real foods B4 blender across its convenience store network.
KwikTrip is upgrading to f’real foods’ latest blending system—the B4 blender—and launching it chain-wide in its more than 450 Midwest locations.
The B4 blender delivers a vast upgrade from the original B2 blending system while still incorporating a self-service system that blends customizable milkshakes, smoothies and frozen cappuccinos from cups pre-filled with real and wholesome ingredients.
“The B4 blender is a game changer when it comes to retail operations and execution with new features that contribute to significantly higher cup sales over the previous version,” said Dinsh Guzdar, CEO of f’real foods. “Self-sanitization is a significant upgrade. There is no need to dismantle equipment or use chemicals to maintain the blender. This reduces maintenance considerably. The blender internally power washes after each use enabling back-to-back blending with no flavor cross-over. It also has an interactive touchscreen with dynamic content to keep customers engaged, as well as Service Alert connected directly to f’real’s customer service center allowing for automatic diagnostic checks, notifications and on-demand troubleshooting -significantly decreasing any loss of cup sales due to down time.”
According to the latest IRI data, f’real foods’ products continue to outsell major ice cream novelty brands Nestle, Haagen Dazs, Dreyer’s, Snickers and Hershey’s Ice Cream on a per-store basis across 16,000 retail locations. f’real foods’ rapid acceptance by the trade is due largely to the company’s patented blending systems, variety of flavor options, outstanding customer support and engaging partner marketing programs that drive sell through at retail.
Alongside the KwikTrip chain-wide rollout, f’real foods is launching its Spring Limited Edition flavor, Glazed Donut, with the company’s first-ever rewards program, Drink A Dozen, that incentivizes consumers to purchase f’real to earn credits towards their favorite music, movies, games and apps.
Additionally, f’real and Kwik Trip are partnering on other promotions throughout the year to drive trial and awareness in stores.