Energy, beer and snacks all saw strong all-channel (includes grocery, drug, mass and convenience stores) sales during the four-week period ending Feb. 27, 2016.
Results by Brand
A report by Wells Fargo citing Nielsen data found manufacturers saw positive sales across beverage and snacks categories.
Coca-Cola total beverage dollars sales were up 2% last month (+1.4% for 12-weeks; +2.6% for 52-weeks) driven by continued solid performance in waters and teas offset by softness in juices, carbonated soft drinks (CSDs) and sports drinks.
PepsiCo total beverage and snack dollar sales were up 2.8% last month (+1.6% for 12-weeks; +2.0% for 52-weeks) as strong performance in salty snacks, juices and sports drinks offset declines in CSDs and teas.
Dr Pepper Snapple total beverage dollar sales were up 1.4% last month (+1.1% for 12-weeks; +2.2% for 52-weeks), driven by solid results in CSDs and teas but offset by declines in juices.
Monster dollar sales remain solid, up 8.3% during the period (+9.0% for 12-weeks; +8.8% for 52-weeks).
Results By Category
Wells Fargo reported that total CSD (excluding-energy) dollar sales in all channels were up 0.5% (-0.4% for 12-weeks; +0.3% for 52-weeks) during the four-week period, driven by modest average equal price growth of 0.9%, offset by equal unit volume declines of 0.4%, an improvement from recent trends.
Meanwhile, the energy category generated relatively soft dollar sales growth of 6.5% (+8.4% for 12-weeks; +10.0% for 52-weeks). Wells Fargo pointed to particularly weak Red Bull results, with dollar sales growth up only 2.4% this period (+5.6% for 12-weeks) driven by 2.3% equal unit volume gains and 0.1% average equal pricing.
Beer dollar sales in the four-week period were up a strong 5.6% (+4.7% for 12-weeks; +4.0% for 52-weeks) driven by equal unit growth of 2.7% and pricing growth of 2.9%.
Salty snacks dollar sales increased 5% during this period (+3.7% for 12-weeks), with 2.8% equal unit growth and 2.1% equal unit pricing.