CEFCO Convenience Stores, through a partnership with GasBuddy OpenStore has introduced a newly redesigned Website and CEF Club—a new deals club.
The new site— www.cefcostores.com —features a clean design and engaging user experience with enhanced search and navigation tools. Customers can now sign up for the new CEF CLUB on the site, an email and SMS-based program where participants will receive digital coupons and alerts about giveaways, promotions and other various store deals.
“CEFCO Convenience Stores and our customer-base have grown significantly in recent years, and we knew we needed a better way to serve and communicate to our customers,” said Brett Giesick, Chief Retail Officer of Temple, Texas-based CEFCO Convenience Stores, which operates 226 locations. “GasBuddy OpenStore has provided a robust site; which will create a new digital experience for our customers. We now have increased control over our website and digital marketing, which allows us to better serve our customers.”
With the GasBuddy OpenStore platform, CEFCO will now have the unique opportunity to boost customer loyalty, store traffic and sales.
“CEFCO Convenience Stores’ partnership with GasBuddy OpenStore marks the beginning of a powerful and effective digital marketing strategy. CEFCO can now provide value to customers, no matter where they are,” said Tony Chidiac, Vice President of Retail at GasBuddy OpenStore.