As the convenience store chain renovates more than 20 locations, it plans to implement an updated design and expand its coffee offering.
RaceTrac Petroleum convenience store locations in Louisiana are set to get a major facelift. Some 21 c-stores from Baton Rouge to Lafayette to New Orleans are scheduled for remodel by the end of 2016. The store makeover will include a new modern store layout that includes updated building architecture, new Swirl World frozen treat stations, an expanded coffee area with more counter space and additional indoor and outdoor lighting.
Construction has already begun in the Baton Rouge and New Orleans areas to transform RaceTrac’s legacy stores to resemble the layout and offerings featured in the company’s latest store prototype. Louisiana residents are currently able to enjoy this updated RaceTrac experience at select locations, such as the stores at 1900 U.S. Highway 90 in Covington, 10738 Old Hammond Highway in Baton Rouge and 2838 West Highway 30 in Gonzales.
“Our remodel initiative is one of the many ways that RaceTrac is delivering on our mission of making people’s lives simpler and more enjoyable,” said Robby Posener, vice president of marketing, merchandising, design and construction at RaceTrac. “These changes will deliver a more consistent store experience to all our guests, regardless of which Louisiana location they visit. Outside, guests will find clean, well-lit parking lots with more pumps than the average convenience store. Inside, our goal is to make the shopping experience even better than before with more intuitive layouts and a focus on showcasing the many food and beverage options available within the store. The revised setup inside enables our team members to go the extra mile in servicing the guests’ needs, especially when they are in a hurry.”
Louisiana TracFanatics can expect to find a number of other exciting updates at their local RaceTrac by the end of 2016.
Known as a guest favorite, the Swirl World frozen treat station, which is only offered at RaceTrac, truly surprises and delights. With a variety of flavors and an assortment of toppings, including fresh fruits and candies, guests will be able to enjoy Swirl World frozen treats at every Louisiana RaceTrac store.
Guests will also be able to be their own barista and customize their “Crazy Good Coffee” at RaceTrac’s expanded coffee bar. All Louisiana RaceTrac locations will now feature six blends of fresh-brewed coffee, from Columbian to hazelnut, with popular creamers, sweeteners and toppings like whipped cream and marshmallows right at their finger tips.
Finally, guests can expect to find the tasty food and beverage options they know and love, but with more fresh and customizable options! Remodeled stores will feature roller grill classics as well as seasonal limited time offers, which can be topped with old favorites like ketchup and mustard, or mixed up with new additions like onions, jalapenos and nacho cheese from the expanded toppings bar. The updated RaceTrac food offering also include a variety of hot and cold sandwiches, salads, wraps, fruit cups, whole fruits and fresh-baked pastries, all delivered fresh each day.
Whether a guest wants to enjoy these tasty treats on the go or kick back and relax for a while before hitting the road, all stores will now be able to accommodate both needs with a layout that facilitates both quick, in-and-out service, and the ability to take advantage of a variety of seating options.
“RaceTrac has been a part of the Louisiana landscape for nearly 40 years and we are continuing to grow in the Bayou State through our 2016 remodel initiative,” said Brian Thornton, vice president of real estate and engineering at RaceTrac. “Beyond bringing expanded food options and a more modern design to every location in Louisiana, we’ll be creating jobs and helping to drive the local economy. We look forward to continuing to be a vibrant part of the Louisiana communities we serve.”
