The Coca-Cola Co. announced the relaunch of Hansen’s and Blue Sky craft sodas at the Natural Products Expo West in Anaheim, Calif., on March 11. The sodas are being relaunched with new branding and fresh packaging. Hansen’s Sodas has debuted a throwback logo and glass packaging that nods to the brand’s 40-year roots in Southern California, plus a new tagline, “This is What Original Tastes Like,” while Blue Sky Sodas has unveiled new branding, along with availability in fountain and a new tagline, “Rooted in Real.” Hansen’s and Blue Sky have been part of the Coca-Cola family since last year, when the company acquired the brands as part of a portfolio previously held by Monster Beverage. Hansen’s and Blue Sky are operated by Venturing & Emerging Brands, a Coca-Cola business unit that focuses on identifying and nurturing brands with billion-dollar potential. Blue Sky is now available for testing in fountain.
For More Information From The Coca-Cola Co.
The post Craft Soda Relaunch appeared first on CStore Products.