Sunoco has extended its license agreement with Applied Predictive Technologies (APT) Test & Learn for Sites and Market Basket Analyzer software. Additionally, Sunoco is expanding the relationship, adding a license of APT’s Test & Learn for Customers software to evaluate and refine its customer-centric strategies, including APlus Rewards.
Sunoco, an APT client since 2012, joins many leading convenience store chains—including Wawa and Maverik—in using APT’s Test & Learn software to design and analyze in-market tests to accurately understand which of their innovative ideas will be effective and how they can be tailored and targeted to maximize impact.
Specifically, Sunoco will continue to leverage APT’s Test & Learn for Sites software to evaluate and refine its promotional strategy, optimize its foodservice program, and identify opportunities to drive growth across their recently acquired Stripes, Circle K, and Tigermarket stores.
“We have a great opportunity to leverage APTs Test & Learn software across all of our retail banners including Stripes and APlus,” said Chris Williams, vice president of merchandising at Sunoco. For example, we will be analyzing the impact of adding Laredo Taco, the Stripes fresh Mexican foodservice concept, to additional locations, to serve our customers and drive fuel customers into our stores. Similarly, we look forward to using the software to refine our promotional and merchandising strategies, as well as to generate more nuanced customer segmentations and smarter offers for our APlus Rewards program.”
In expanding the relationship to include APT’s Test & Learn for Customers solution, Sunoco will be able to glean insights about its customers that enable smarter and more accurate marketing and promotional strategies, particularly related to its APlus Rewards program.
On the relationship, Sarah Hinkfuss Zampardo, senior vice resident at APT, noted, “We are excited that Sunoco has renewed and expanded its engagement with APT. We look forward to continuing to help Sunoco leverage Test & Learn to identify ways to make Sunoco even more profitable and serve their customers better.”