E-cigarette manufacturer NJOY shared the latest IRI FDMxC (“All-Channel”) data, revealing that the NJOY Daily disposable e-cig is currently the fastest-turning new e-vapor product, outselling other new products such as JTI’s Logic Pro and Pax Labs’ Juul.
The data indicates that NJOY Daily is finding a home in the hands of adult smokers looking for an introductory e-vapor product that delivers nicotine satisfaction more like a cigarette.
According to IRI data, NJOY Daily’s 3 SKUs moved more than 37,000 units in the single week ending Feb. 21, 2016. This amounts to 23% greater unit sales per week when compared with Logic Pro and 281% greater unit sales per week than Juul.
NJOY attributes Daily’s early success to the product’s accessible $5.99 MSRP, as well as its ability to create a bridge to familiarity for adult smokers through its lightweight, soft touch design and superior nicotine absorption. Thanks to their valued retail partners, NJOY has been able to leverage promotional support, merchandising, signage, and marketing assets to drive trial among adult smokers.
An early e-vapor pioneer, NJOY is currently the largest independent e-cigarette and vaping company in the USA. NJOY has heavily invested in R&D and market studies to further its ongoing commitment to product innovation based on consumer research and leading-edge science.