Although some may be disappointed about the lack of fish pizza, excitement is growing around Hunt Brothers’ latest promotion.

On April 1, 2016, Hunt Brothers Pizza announced its latest fishing themed promotion, along with the release of a fish-flavored pizza. This ReelFish Pizza would have featured fresh caught bass, hearty kale and a lemon drizzle on a sea-salted crust all topped with 100% real mozzarella cheese and Just Rite Spice, served with a side of creamy, tangy tartar dipping sauce. To the dismay of fish lovers, Hunt Brothers has now announced that this fish-flavored pizza will not accompany the promotion.

“It might not be real fish pizza, but you sure will get a chance to win real fishing prizes,” said Keith Solsvig, vice president of marketing at Hunt Brothers Pizza.

The announcement for the brand’s newest limited time offer pizza—ReelFish Pizza—was announced in jest to make a bigger splash around the legitimate launch of the Hunt Brothers Pizza sweepstakes Hook, Line & Winner.

“We wanted to ‘test the waters’ and have a little fun with the announcement of our newest promotion. So with Hook, Line & Winner kicking off around April Fools’ Day, it only made sense to playfully announce it in conjunction with a witty LTO,” explained Solsvig. “Our fans are passionate about our LTOs and sweepstakes alike. But mark my words: the ReelFish Pizza won’t be in stores any time soon!”

While fans may not be able to get their hands on Hunt Brothers Pizza fish pizza, they will be able to enter to win top-of-the-line fishing gear starting Monday, April 4 through Hook, Like & Winner. For those really disappointed in missing out on a Hunk of ReelFish Pizza, they are encouraged to enter daily. With prizes this good up for grabs, ten lucky winners may be quickly on their way to creating a fish pizza of their very own.

Prizes from some of the top brands in the fishing industry, including:

• Grand Prize: Grizzly 1760 Sportsman Boat (valued at $16,000)
• 1st Prize (five): Archenemy bowfishing package (valued at $379 each)
• 2nd Prize (five): $200 Bass Pro Shops gift card
• 3rd Prize (five): $100 Bass Pro Shops gift card

“A large number of our customers are huge fishing fans, so it makes sense to offer a fishing-themed promotion. As we approach fishing season and many are gearing up to visit their favorite fishing holes, we wanted to connect with them and provide an opportunity to win some new gear,” said Solsvig.

To enter, visit a participating Hunt Brothers Pizza retailer and buy a whole pizza in a specially marked Hook, Line & Winner box with a unique entry code. The contest ends May 31, 2016.