Mars Inc. has announced the relaunch of the M&M’S Brand Box Packs. The relaunch is being incorporated into the 2016 “M&M’S Brand Movie Mania,” Mars’ blockbuster summer promotion, starring the iconic M&M’S Characters. M&M’S Brand Box Packs are available in three flavors – Milk Chocolate, Peanut and Peanut Butter – and boast an attractive lower price point. Now available nationwide, M&M’S Brand Box Packs are Kosher certified, and all three varieties sell for an SRP of $1-$1.99. The Milk Chocolate and the Peanut Butter varieties are sold in 3.1-ounce packs, while the Peanut variety is sold in a three-ounce pack. Each variety is shipped in cases of 12, and display cases are available in 30-count hanging units and 120-count floorstands. M&M’S Brand is backed by a comprehensive marketing campaign, including dedicated support for M&M’S Brand Box Packs in 2016. Key tactics include in-store communication, banners and movie-themed consumer promotions.
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