Cruisers customers now have the chance to win exclusive prizes through the company’s new mobile app.
Through a new partnership with GasBuddy OpenStore, Boyett Petroleum’s Cruisers gas stations and convenience stores has announced launched a brand new mobile app. In addition, Cruisers has announced a complete redesign of its Website.
The new and improved website, www.cruiseincruiseout.com, features enhanced navigation and a design that reflects the Cruisers brand. The Cruisers app allows users to access exclusive deals and the latest gas prices. Customers can also play the in-app game for a chance to win prizes that can be redeemed at any Cruisers location.
“GasBuddy OpenStore has given us the opportunity to communicate with our customers in a more effective and measurable way,” said Scott Castle, vice president retail operations for Boyett Petroleum. “We are excited to have a world class app and Website that improve our bottom line.”
The GasBuddy OpenStore solution allows retailers to control the content of their mobile app and website from one place. Cruisers will also have access to comprehensive analytics, giving them maximum control over their digital marketing.
“Cruisers keeps their customers first in mind. That’s where GasBuddy OpenStore comes into play,” said Tony Chidiac, vice president of retail for GasBuddy OpenStore. “Using OpenStore’s intuitive platform, Cruisers is able to provide customers with a targeted digital experience to increase customer loyalty and drive traffic into stores.”