The new partnership between Lucky’s Market and Kroger will benefit both companies, and their customers.
The Kroger Co. has entered into a strategic partnership with Lucky’s Market. As a part of the new partnership, Kroger has made an investment in the specialty grocery store chain, which focuses on natural, organic and locally-grown products. The partnership is expected to accelerate Lucky’s Market’s growth in new and existing markets.
Founded in 2003 and based near Boulder, Colo., Lucky’s Market and its affiliates employ more than 1,800 associates and operate 17 stores in 13 states throughout the Midwest and Southeast U.S. Lucky’s “Organic for the 99%” store format emphasizes its expansive selection of natural and organic food, including fresh produce, meat and seafood, prepared foods and baked goods, as well as wine and beer and personal care goods. With stores averaging approximately 30,000 square feet, Lucky’s layout resembles an indoor farmers market, with “garage door” entrances, field bins, barrels and wooden crates. Its culinary department showcases great tasting, restaurant-quality prepared foods made from recipes that include those developed by CEO and former chef Bo Sharon and his wife Trish. Through its “L” private label, Lucky’s provides a broad range of grocery items at great value that have no artificial colors, flavors or preservatives, and 10% of profits from its private label are reinvested in the communities it serves.
This strategic partnership is designed to further enhance the best products, practices and techniques Lucky’s Market has to offer. These strengths, combined with Kroger’s scale and experience, will in turn create benefits for customers and help Lucky’s Market grow over time. This alliance also demonstrates Kroger’s deep ongoing commitment to providing customers with affordable fresh organic and natural foods as a part of its Customer First strategy. Kroger’s affiliate Main & Vine also recently launched a community-focused grocery store concept in Gig Harbor, Wa. that mixes local, specialty and everyday products, all at affordable prices.
Sagent Advisors LLC and Wilson Sonsini Goodrich & Rosati acted as financial advisor and legal advisor, respectively, to Lucky’s Market. Weil, Gotshal & Manges LLP acted as legal advisor to Kroger.